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Each month, Design, Merchandising and Marketing will feature a new article from industry expert Diane Chiasson in Toronto. With more than 25 years of consulting experience in the restaurant and retail industries, Diane offers quick and simple tips and ideas on how to increase sales and improve your business right away -- even if you're operating on a tight budget!

Meet Diane Chiasson at the CRFA Show 2010 from March 7 to 9.
Sign up for one of her latest Spring Workshops to learn the latest tricks and techniques to increase your profits right away!

Don’t miss Diane Chiasson’s April 13 workshop, ‘Power Food Merchandising.’ For more information, click here. (PDF)

This month's feature article:

Seven ideas for celebrating Mother’s Day and Father’s Day

Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day (May 9) and Father’s Day (June 20).

Children celebrate their parents by taking them out for lavish meals, so this is your opportunity to increase sales and bring in future business with good word-of-mouth advertising.  However, keep in mind a bad experience can also ruin your reputation.  It’s important to follow a few simple rules to ensure your restaurant is able to draw in business and handle it well.

Click here to read full article